Labels are often responsible for a product being easily recognized and picked up by target customers at the point of purchase. A good label design, therefore, makes it possible for any product to stand out from the crowd of other similar products displayed on store shelves. So, while designing a good label, the following 10 tips can be kept in mind to create a label that helps in a product's branding and also provides necessary information, besides being attractive.
1.Purpose – It would be easier for you to design a label once you know where it'll be used. The purpose of the label will influence its designing to a great extent. A CD label will definitely have a different design than a bar code label.
2.Graphics – If your label design isn't graphically interesting, it'll have very less chances of attracting attention from a store shelf. You can use stock photographs to get a professional photograph to capture the product on camera, so as to get an appealing image for using on the label.
3.Colour – While choosing the right colour scheme for a label, consider the colour of the background, such as a CD or a bottle, on which the label will be used. You can check out various websites that can help you to work out the perfect colour combination for your label.
4.Software – Many people design their label on Microsoft Word, but when you are dealing with graphics, it's better to use a specialized software like Adobe Photoshop or similar image editing software. Using the right software will make your work a lot easier as you'll have specialized tools to modify any image or play with the text.
5.Resolution and Bit-depth – 300 ppi is a good resolution for printing a label. However, 600 ppi is also a good setting if you plan to print your label on desktop or laser printers or inkjet printers. 8 bit depth with 16 million colours is suitable for label design. 16 bit images can be difficult to handle and are unnecessary for label design.
6.Templates – You can use ready-made templates available online or you can create your own templates for label design that you can use again and again or after modifications, which will save you a lot of time and money.
7.Readability – No matter how colourful or graphically beautiful the design of your label is, if people can't read it then even a nice design will go waste. If the label is going to be used as a label of a product that'll be displayed on a shelf, then the brand name should be readable at least from a distance of 6 feet.
8.Contact – Don't forget to mention your contact details on the label. At least mention a website URL and give a physical address and phone number.
If you follow the label design tips mentioned above then you'll surely develop labels that are not only attractive, but useful too.
Author Resource:-
Mark Buckley provides expert information regarding labels and label designing.
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